As part of the launch of YouTube TV, a video streaming service on mobile, Web, and TV that brings together live TV, we designed and developed its product landing page. We were tasked to create a portfolio-defining page that delivered on the product story, vision and promise.
Art Direction, Design
Initial design exploration
Through storytelling and various explorations of unique design concepts, we created a simple, intuitive, and stunning user experience engined by an editorially-driven CMS. Full control of content editing enabled YouTube to target new and existing markets with relevant communications.