YouTube Music

Making great music, just like making great videos, requires a harmonious blend of unique creativity and the right resources. 'YouTube for Artists' is the place to discover tools and resources available to all artists.

Client

Google

Agency

rehabstudio

Roles

Art Direction, UX, Design

Designs and moodboards developed to push existing YouTube/Google design guidleines to feel fresh and different.

Initial design exploration

Gritty and real mood video created by combining YouTube products with clips shot by director Tom Walsh, empowering bedroom artist's whilst still being aspirational.

Initial video & photography mood

browser
browser
browser

One of the main features is the data lead 'Artist Insights' section. This area gives Artists information on how fans are consuming their videos.

Next

Encouraging people to adopt a more open and playful attitude to life and technology.