Bringing the story of a café atelier to life through minimalist design. The name “Destroyer” was inspired by David H. Levy’s book, “Comets: Creators and Destroyers,” in which Destroyer represents a metaphorical comet. In building Destroyer’s identity, the challenge was to balance the boldness of the name with the inviting lightness of the physical space Jordan Kahn was imagining.
Art Direction, Design
Inspired by the trajectory of a comet moving through the universe, we sought to embody the momentum of a comet by focusing on the name itself: Destroyer. The interletter spacing aligns to a grid we created which allows the name to appear as if in flight. The grid also works to inform a design system we used to create all visual materials used by Destroyer, from website to coffee bags.
Grid layout concept