'Be More Dog' was created as a new strategy to raise awareness of the o2 brand. Use the HTML5 website to play frisbee with a cat by syncing your mobile phone to a desktop computer. Spread the message by 'Dog Bombing' friends and learn more about the o2 brand.
Design Lead, Illustration, Animation
Following our direction, MPC production studio helped us recreate the ‘sofa’ set and bring the cat to life with some complex CGI.
The main attraction was the ability to play a game of Frisbee with the cat from the TV spot. By connecting your phone or tablet to your desktop browser, you could throw the Frisbee from one device to another.
Frisbee game walkthrough
It was important to incorporate the 'Be More Dog' philosophy to all areas of the site, including the syncing animations. I also produced some hand drawn animations to play in time with Julian Barratt’s voice overs.
‘Dog Bombs’ allowed users to create a customisable video to drop on friends as a way of combating any negative, ‘cat-like’ behaviour and give them a nudge to the ‘dog side of life’.
Dog Bomb walkthrough