o2

'Be More Dog' was created as a new strategy to raise awareness of the o2 brand. Use the HTML5 website to play frisbee with a cat by syncing your mobile phone to a desktop computer. Spread the message by 'Dog Bombing' friends and learn more about the o2 brand.

Client

o2

Agency

VCCP

Roles

Design Lead, Illustration, Animation

  • fwa

    COTY

  • fwa

    SOTD

  • google

    Featured

  • iab

    1st Place

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Desktop design

Mobile design

Following our direction, MPC production studio helped us recreate the ‘sofa’ set and bring the cat to life with some complex CGI.

Sofa set

The main attraction was the ability to play a game of Frisbee with the cat from the TV spot. By connecting your phone or tablet to your desktop browser, you could throw the Frisbee from one device to another.

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Frisbee game walkthrough

It was important to incorporate the 'Be More Dog' philosophy to all areas of the site, including the syncing animations. I also produced some hand drawn animations to play in time with Julian Barratt’s voice overs.

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‘Dog Bombs’ allowed users to create a customisable video to drop on friends as a way of combating any negative, ‘cat-like’ behaviour and give them a nudge to the ‘dog side of life’.

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Dog Bomb walkthrough

Next

Pick Me Up Knock Me Down, concepted and built in a one week hack.